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ABOUT VOICECON

A one-day conference on the state of the union in Voice and Digital Audio, brought to you by VaynerMedia. Join brand marketers, ad tech partners and leading platforms to dig into the current landscape and understand where opportunities are for marketers.

Keynotes and panel discussions will cover conversational AI and published audio from a strategic, creative, and media perspective, as well as a look ahead at emerging opportunities. Join us to arm yourself with the tools needed to enter this new space in marketing.

WHO SHOULD ATTEND?

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BRAND MARKETERS

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LEADING PLATFORMS

adtech

AD TECH PARTNERS

SPEAKERS

SCHEDULE*

8:00 - 9:00AM Registration & Breakfast

9:10 - 9:55AM Welcome & Audience Q&A by Gary Vaynerchuk

10:00 - 11:00AM Voice 101: The Audio Opportunity

In 2018, 69 million people in the US are expected to use voice-enabled digital assistants at least monthly, and 42 million Americans listen to podcasts weekly. We’ll look at the current landscape of voice technology and platforms, including conversational AI and published audio. Get to know where consumer attention is being spent, and where emerging opportunities lie for marketers.

Speakers: Matt Guerin (VP of Partnerships, VaynerMedia), Claire Mitchell (Director, VaynerSmart, VaynerMedia)

11:05 - 11:50AM Start with Strategy: Planning Your Approach to Voice

Voice is a new medium. How should your brand approach this space? We’ll discuss the key considerations needed for planning your brand’s future in voice and audio, from identifying key opportunities to developing a roadmap.

Speakers: Justine Bloome (Chief Strategy Officer, VaynerMedia), Naomi Makofsky (Global Product Partnerships, Google Assistant, Google), Devin Nagy (Director, Technology and Emerging Platforms, Diageo), Mike Mignano (CEO, Anchor), Ryan MacInnis (Director of Marketing, Voysis)

Moderator: Mary Kate McGrath (Editor in Chief, PureWow)

11:55 - 12:40PM Finding Your Voice: Sonic Branding & Sound Design

Your ability to connect emotionally with consumers depends on your brand’s audio persona. Listen to innovative creatives dig deep on sound design and how to cultivate your sonic brand identity.

Speakers: Adam Lock (Group Creative Director, VaynerMedia), Ruth Gaviria (Chief Marketing Officer, Entercom), Phillip Hunter (VP Product, Pulse Labs), Lauren Nagel (VP, Executive Creative Director), Joel Beckerman (Founder & Composer, Man Made Music)

Moderator: Jay Shetty (Host, Storyteller, Viral Video Creator)

12:45PM-1:30PM Defining Your Music Strategy: Considerations for the New Frontier of Voice & Digital Audio (Presented by Pandora)

According to a 2017 NPR/Edison Research study, Music is the #1 activity on smart speakers/voice-enabled assistants. During this panel, we’ll learn how Music is a driving force in the exploding voice tech space. We will hear a broad range of perspectives, from music industry influencers to trend spotters to marketers, on how music is creating new ways for brands to connect with their audiences in this voice-led world.

Speakers: Alex White (Head of Music Recommendations and Curation Programming at Pandora), Spencer Gordon (Senior Director of Digital, Anheuser-Busch), Kathy Lubner (Vice President, Entertainment Research, Nielsen Entertainment)

Moderator: Susan Panico (SVP of Strategic Solutions, Pandora)

1:30 - 2:30PM Lunch

2:40 - 3:25PM Q&A with Kristin Lemkau

Moderators: Carly Zakin & Danielle Weisberg (Co-founders & Co-CEOs of theSkimm)

3:30 - 4:15PM Media Opportunities in a Voice-First World

Advertising in an audio environment is significantly different than on screen. We’ll dig into the new rules of media buying in a voice-first world, discussing new ad formats and how to assess delivery and attribution.

Speakers: Avery Durnan (Vice President, Media Platforms, VaynerMedia), Susan Canavari (Chief Brand Officer, Chase), Gina Garrubbo (President and CEO, National Public Media), Ken Lagana (Head of Sales, Panoply)

Moderator: Lindsay Stein (Editor, Campaign US)

4:25 - 5:10PM Did It Work? Getting Smart About Measurement

Your Voice campaign is up and running. With limited metrics and reporting available to marketers, how can you tell if your Voice content is working? We’ll discuss how to build test and learn frameworks for voice and audio campaigns, and what key signifiers should be used in evaluating your performance.

Speakers: Jeff Nicholson (Chief Media Officer, VaynerMedia), David Isbitski (Chief Evangelist, Alexa and Echo, Amazon), Will Mayo (Founder & CEO, SpokenLayer)

Moderator: Tanya Dua (Advertising Reporter, Business Insider)

5:15 - 6:00PM Looking Ahead: What's Around the Corner for Voice & Digital Audio

The Voice landscape is quickly shifting. We’ll dig into what’s around the bend in Voice and Digital Audio, what platforms and products to watch for, and hear from industry experts on their predictions for the space.

Speakers: Patrick Givens (VP, VaynerSmart, VaynerMedia), Ann Rosenberg (Senior Vice President & Global Head of SAP Next-Gen), Matt Hartman (Partner, betaworks Ventures), Anna Sullivan (VP of Brand Partnerships, Gimlet Media)

Moderator: Kerry Flynn (Marketing Reporter, Digiday)

6:00 - 8:00PM Reception

with music by DJ Tasha Blank

*Schedule subject to change

VENUE & LOCATION

IAC Building
555 West 18th Street
New York, NY 10011

VoiceCon will be held at the IAC Building, located in the vibrant Chelsea neighborhood of New York City. The IAC Building was designed by renowned architect Frank Gehry and completed in 2007.

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