Tuesday, May 22, 2018
New York City
A one-day conference on the state of the union in Voice and Digital Audio, brought to you by VaynerMedia. Join brand marketers, ad tech partners and leading platforms to dig into the current landscape and understand where opportunities are for marketers.
Keynotes and panel discussions will cover conversational AI and published audio from a strategic, creative, and media perspective, as well as a look ahead at emerging opportunities. Join us to arm yourself with the tools needed to enter this new space in marketing.
WHO SHOULD ATTEND?
AD TECH PARTNERS
8:00 - 9:00AM | Registration & Breakfast
9:10 - 9:40AM | Opening Keynote by Gary Vaynerchuk
9:50 - 10:50AM | Voice 101: The Audio Opportunity
In 2018, 69 million people in the US are expected to use voice-enabled digital assistants at least monthly, and 42 million Americans listen to podcasts weekly. We’ll look at the current landscape of voice technology and platforms, including conversational AI and published audio. Get to know where consumer attention is being spent, and where emerging opportunities lie for marketers.
11:00 - 11:45AM | Start with Strategy: Planning Your Approach to Voice
Voice is a new medium. How should your brand approach this space? We’ll discuss the key considerations needed for planning your brand’s future in voice and audio, from identifying key opportunities to developing a roadmap.
11:55 - 12:40PM | Finding Your Voice: Sonic Branding & Sound Design
Your ability to connect emotionally with consumers depends on your brand’s audio persona. Listen to innovative creatives dig deep on sound design and how to cultivate your sonic brand identity.
1:35 - 2:15PM | Lunch
2:25 - 2:55PM | Q&A with Kristin Lemkau
3:05 - 3:50PM | Media Opportunities in a Voice-First World
Advertising in an audio environment is significantly different than on screen. We’ll dig into the new rules of media buying in a voice-first world, discussing new ad formats and how to assess delivery and attribution.
4:00 - 4:45PM | Did It Work? Getting Smart About Measurement
Your Voice campaign is up and running. With limited metrics and reporting available to marketers, how can you tell if your Voice content is working? We’ll discuss how to build test and learn frameworks for voice and audio campaigns, and what key signifiers should be used in evaluating your performance.
4:55 - 5:40PM | Looking Ahead: What's Around the Corner for Voice & Digital Audio
The Voice landscape is quickly shifting. We’ll dig into what’s around the bend in Voice and Digital Audio, what platforms and products to watch for, and hear from industry experts on their predictions for the space.
5:50 - 6:35PM | Closing Keynote by Gary Vaynerchuk
6:45 - 9:00PM | Reception
*Schedule subject to change
VENUE & LOCATION
555 West 18th Street
New York, NY 10011
VoiceCon will be held at the IAC Building, located in the vibrant Chelsea neighborhood of New York City. The IAC Building was designed by renowned architect Frank Gehry and completed in 2007.